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Keitha Maciel

Worldpay US
Director of Marketing Operations
Keitha Maciel is a director of marketing operations at Worldpay US. She oversees the 
development and execution of communications and campaigns to drive acquisition and 
retention while ensuring a positive customer experience. She previously held positions at 
leading global financial technology companies, Verifone and FIS in which she developed 
product-marketing strategies that included positioning, messaging and executing lead 
generation and lead nurturing campaigns. Keitha holds a bachelor’s and master’s 
degree in marketing. She is also a speaker and author of the forthcoming book, “A.C.E. 
Marketing- 3 Essential Strategies for Sustainable Business Growth.”