avatar for Ed Peterson

Ed Peterson

Director of Marketing, Merchant Promotion & Activation
Ed conceived and launched YP’s community marketing program in 2014 after organizing and leading YP’s first social media team. Prior to his work in the local search space, Ed crafted demand generation strategies for AT&T and a number of Atlanta-based service businesses.  He was a finalist for the 2013 Shorty Award for Best Use of a Hashtag on Twitter. A veteran of three Atlanta startups, Ed also worked in Asia for five years as the head of corporate marketing and U.S. investor relations for Test Rite International. Ed tweets about intown living, fathering and food stall delicacies @ed_peterson