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Thursday, October 8 • 9:00am - 10:00am
Community engagement, from a branding perspective!

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It’s all about community engagement, from a branding perspective! Through creativity and innovation, branding partnerships can achieve success for both businesses and social contributors, while cultivating a positive impact within communities.  Panelists will share ideas and strategies that have contributed to campaign success in brand marketing and community engagement. Get an inside look on how influencer campaigns can drive core engagement with consumers and target audiences.

Moderators
avatar for Ed Peterson

Ed Peterson

Director of Marketing, Merchant Promotion & Activation, YP
Ed conceived and launched YP’s community marketing program in 2014 after organizing and leading YP’s first social media team. Prior to his work in the local search space, Ed crafted demand generation strategies for AT&T and a number of Atlanta-based service businesses.  He was a finalist for the 2013 Shorty Award for Best Use of a Hashtag on Twitter. A veteran of three Atlanta startups, Ed also worked in Asia for five... Read More →

Speakers
avatar for Altimese Curry

Altimese Curry

Community and Event Manager, YP
Altimese Curry is the local community evangelist for YP Atlanta, seeking and activating a local brand presence within the Atlanta community. She attended Virginia Commonwealth University during her undergraduate program, majoring in Mass Communications: Broadcast Journalism and attained her Masters in Management from University of Phoenix. She’s managed social engagement and community outreach for many reputable brands including CNN, HLN... Read More →
avatar for Erica Key

Erica Key

Blogger, Eating With Erica
As a child, Erica was greatly exposed to cultural diversity.  She attributes her exposure to her father, who made sure that she was well traveled, and her mother, who seldom prepared meals on the weekends, chose to dine out instead. Founded in 2013, 'Eating With Erica' is a premier food blog created by Erica Key.  Erica has always had a fascination for the dining scene.  She's always had a passion for showcasing the latest... Read More →
avatar for Devon Wijesinghe

Devon Wijesinghe

CEO, InsightPool
Devon co-founded Insightpool in 2012, and in this short time has led the company from two to 60 employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social.
avatar for Tiffany Wong

Tiffany Wong

Social Media and Content Marketing Specialist, New Thought Marketing
Tiffany Wong is the founder of Metro Atlanta Bloggers and Real Mom Talk, Social Media and Content Marketing Specialist with New Thought Marketing, and Client Manager for Jenny Munn Communications. She is a member of the global Blogging Concentrated team and is currently working on the launch of a national educational and networking organization focused on empowering bloggers and connecting local influencers with businesses across the... Read More →


Attendees (15)