SuperNova South 2015

IBM calls it “Predictive Customer Intelligence.”  Others call it Analytical CRM.  Segmentation, Targeting, Scoring - Attrition, Retention, Churn, etc. are the buzzwords. 

Whatever you call it, being able to predict our customers perceptions, attitudes and behaviors is the holy grail. 

In light of that, we are determined to capture every last piece of data that we can, across the entire prospect to buyer lifecycle.

But, figuring out what to do with it – how to make it relevant – how to make it actionable – is where a lot of companies are getting stuck.

We’ve invited a group of executives (marketing, business development, sales, etc.) to provide their insights and to share their experiences to help you get started or to clear the roadblocks on your path to success.