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Tuesday, October 6 • 1:30pm - 2:30pm
The Customer Lifecycle (panel)

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IBM calls it “Predictive Customer Intelligence.”  Others call it Analytical CRM.  Segmentation, Targeting, Scoring - Attrition, Retention, Churn, etc. are the buzzwords. 

Whatever you call it, being able to predict our customers perceptions, attitudes and behaviors is the holy grail. 

In light of that, we are determined to capture every last piece of data that we can, across the entire prospect to buyer lifecycle.

But, figuring out what to do with it – how to make it relevant – how to make it actionable – is where a lot of companies are getting stuck.

We’ve invited a group of executives (marketing, business development, sales, etc.) to provide their insights and to share their experiences to help you get started or to clear the roadblocks on your path to success.

Moderators
avatar for Judy Mod

Judy Mod

President/Founder & Chief Adoption Officer, futurewired/Tech Excelerate
I'm excited to be leading the track on Advanced Data and Analytics Transformation.

Speakers
avatar for Ashu Bhatia

Ashu Bhatia

Managing Principal, RCG Global Services
Ashu Bhatia is the Managing Principal for RCG Global Services and has over 20 years’ experience in management consulting, business architecture, and lean service operations in the United States, Europe, and Asia. A Certified Six Sigma Black Belt and an MBA from Carnegie Mellon University, he currently works in areas of Strategy, Customer Relationship Management, Supply Chain Management, and Big Data Predictive Analytics. He has worked in... Read More →
avatar for Ann Marie Brown

Ann Marie Brown

Chief Marketing Officer, Illuminate360
Illuminate360 provides cloud-based Insights-as-a-Service (IaaS) predictive analytic solutions for healthcare and IoT-enabled organizations to solve business problems with a quick time to value and low cost of entry.  As CMO, Ann Marie is a strategic advisor for revenue growth.  She brings more than 30 years of experience and expertise in marketing strategy, branding, go-to-market plans, product management and marketing, sales and... Read More →
avatar for Barbara Giamanco

Barbara Giamanco

President, Social Centered Selling
After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. She carried a bag, managed corporate sales teams, busted quota through the years selling to multiple customer types: enterprise, mid-market, small medium business, distributors, retailers, and channel partner customers. She has spent the last 10 years learning what works and what doesn’t when implementing social media as part of a... Read More →
avatar for Adwait Joshi

Adwait Joshi

Co-Founder/CTO, Adapsys
As a serial entrepreneur, Adwait Joshi has been primarily responsible for the rapid growth of Adapsys Incorporated. His Master’s degree in Advanced Data Analysis and Visualization has enabled him to work with complex datasets and provide meaningful analytics to key stake holders. His experience in the Analytics industry spans across different verticals such as Healthcare, Animal Health, Marketing, Financial Services, Cable & Media... Read More →


Attendees (32)