SuperNova South 2015: The MarTech Series: What the $@&% is Mar...

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The MarTech Series: What the $@&% is Marketing Technology? – Part I (Intermediate)

There’s a paradigm shift that’s taking hold of the marketing world, and it’s important to know what it is and understand it. We’ll define marketing technology, identify some common marketing technologies, and learn what you can expect in the future from MarTech.

Speakers

Tomer Tishgarten

Agency Engagements Director, ARKE

Tomer is multifaceted technologist helping digital marketers leverage data to develop customer experiences through Web Content Management (WCM) platforms, Customer Relationship Management (CRM), E-commerce and analytics. Tomer is experienced in multichannel campaign strategy and... Read More →

Margaret Wise

Senior Director of Strategic Alliances, Arke Systems, LLC

Margaret is an 18 year veteran of the CRM industry and a Dynamics CRM expert since v1.0. With Arke, Margaret is focused on helping companies through digital transformations with the goal of improving customer experience. This includes creating a strategic roadmap, implementing martech... Read More →

Thursday October 8, 2015 10:30am - 11:30am EDT
Hodges Room - Centergy Building

Marketing

SuperNova South 2015

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Tomer Tishgarten

Margaret Wise

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