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Thursday, October 8 • 10:30am - 11:30am
The MarTech Series: What the $@&% is Marketing Technology? – Part I (Intermediate)

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There’s a paradigm shift that’s taking hold of the marketing world, and it’s important to know what it is and understand it. We’ll define marketing technology, identify some common marketing technologies, and learn what you can expect in the future from MarTech.

Speakers
avatar for Tomer Tishgarten

Tomer Tishgarten

Agency Engagements Director, ARKE
Tomer is multifaceted technologist helping digital marketers leverage data to develop customer experiences through Web Content Management (WCM) platforms, Customer Relationship Management (CRM), E-commerce and analytics. Tomer is experienced in multichannel campaign strategy and... Read More →
avatar for Margaret Wise

Margaret Wise

Senior Director of Strategic Alliances, Arke Systems, LLC
Margaret is an 18 year veteran of the CRM industry and a Dynamics CRM expert since v1.0. With Arke, Margaret is focused on helping companies through digital transformations with the goal of improving customer experience. This includes creating a strategic roadmap, implementing martech... Read More →


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