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Monday, October 5 • 3:00pm - 4:00pm
Digital Marketing in Craft Beer (panel)

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Digital marketing plays a huge role in the craft beer industry, but as breweries we face unique challenges including nonexistent budgets and strict regulation. Despite this, craft breweries across the state are finding ways to connect with fans and have fun doing it. Find out how we work around the roadblocks to engage new consumers, convert fans into brand advocates and poke fun at each other at every available opportunity.

Moderators
avatar for Chris Watkins

Chris Watkins

CEO, Watkins Branding
I'm an Atlanta-based social media content strategist, freelancer writer and photographer. I'm the lead at Watkins Branding, a social media and branding agency with focus on the food and lifestyle industry. | | I'm no stranger to all things food and drink related. You can find me... Read More →

Speakers
avatar for Jonathan Baker

Jonathan Baker

Marketing Guy & Master of Mind Control, Monday Night Brewing
Jonathan is the surprisingly adept creative guy. He develops and maintains the Monday Night brand. Jonathan also makes sure Joel doesn’t scare away any potential customers with his SOPs. He graduated from Emory and has a background in marketing strategy consulting, where he worked... Read More →
avatar for Brian Diggelmann

Brian Diggelmann

Director of Digital Dank, SweetWater Brewing Company
After brief stints in journalism and traditional PR, Brian found his calling in digital marketing when he realized he could get paid to Photoshop pro wrestlers into product shots. His work in growth brands and start-up concepts has led him to specialize in no/low-budget campaigns... Read More →
JM

Jessica Miller

Market Coordinator, Reformation Brewery
Jessica Miller is the Market Coordinator for Reformation Brewery in Woodstock, Georgia where she coordinates sales and marketing efforts to "set beer free." As a freelance photographer and writer for her site HEYBREWTIFUL, she enjoys writing about, drinking in, and documenting craft... Read More →
avatar for Reid Ramsay

Reid Ramsay

Beer Street Journal


Attendees (1)