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Monday, October 5 • 3:00pm - 4:00pm
Digital Marketing in Craft Beer (panel)

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Digital marketing plays a huge role in the craft beer industry, but as breweries we face unique challenges including nonexistent budgets and strict regulation. Despite this, craft breweries across the state are finding ways to connect with fans and have fun doing it. Find out how we work around the roadblocks to engage new consumers, convert fans into brand advocates and poke fun at each other at every available opportunity.

Moderators
avatar for Chris Watkins

Chris Watkins

CEO, Watkins Branding
I'm an Atlanta-based social media content strategist, freelancer writer and photographer. I'm the lead at Watkins Branding, a social media and branding agency with focus on the food and lifestyle industry. | | I'm no stranger to all things food and drink related. You can find me at various food, beverage and lifestyle events around the city and beyond that blend my creative story ideas with a healthy appetite.

Speakers
avatar for Jonathan Baker

Jonathan Baker

Marketing Guy & Master of Mind Control, Monday Night Brewing
Jonathan is the surprisingly adept creative guy. He develops and maintains the Monday Night brand. Jonathan also makes sure Joel doesn’t scare away any potential customers with his SOPs. He graduated from Emory and has a background in marketing strategy consulting, where he worked with some large beer brands. He is married to Saint Sarah, and has a pitbull mix named Eden who comes to the brewery everyday. She’s a lover... Read More →
avatar for Brian Diggelmann

Brian Diggelmann

Director of Digital Dank, SweetWater Brewing Company
After brief stints in journalism and traditional PR, Brian found his calling in digital marketing when he realized he could get paid to Photoshop pro wrestlers into product shots. His work in growth brands and start-up concepts has led him to specialize in no/low-budget campaigns, RTM and guerrilla marketing. | | He currently oversees digital and social media at SweetWater Brewery in Atlanta.
JM

Jessica Miller

Market Coordinator, Reformation Brewery
Jessica Miller is the Market Coordinator for Reformation Brewery in Woodstock, Georgia where she coordinates sales and marketing efforts to "set beer free." As a freelance photographer and writer for her site HEYBREWTIFUL, she enjoys writing about, drinking in, and documenting craft beer in Atlanta (and beyond). In her spare time, she is also a mother to one five-and-a-half year old boy, and wife to an equally beer-centric English... Read More →
avatar for Reid Ramsay

Reid Ramsay

Beer Street Journal


Attendees (33)