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Monday, October 5 • 3:00pm - 4:00pm
Social Media and Television: From Relevancy to Ratings

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Some call it the ‘modern water cooler’ while others consider it more noise in the digital space and others consider it to be the future of TV. Whatever your opinions, as marketers, SOCIAL TV can’t be ignored.  In addition to building audience and engaging with champions of your brand, Social TV impacts the traditional television. Through examples and case studies this interactive session will explore how the second screen is gaining in significance with your customers, how brands can leverage the social conversations to impact influencers, connect with targeted audiences and how Social TV can give traditional advertising a one-two punch towards relevancy and ratings. We’ll look at Social TV from the points of both the traditional advertiser and the “socially active” consumer. landscape, how we measure ratings and following the money … advertiser spend.

avatar for Toby Bloomberg

Toby Bloomberg

President, Bloomberg Marketing
Toby Bloomberg is recognized for her expertise in combining digital marketing with traditional marketing values (strategy, consumer insights/research, and segmentation) while maintaining conversation authenticity. Toby headed corporate social media for a national media organization... Read More →
avatar for Amber Kapish

Amber Kapish

Social Media Manager, Cox Media
Amber Kapish is recognized for her passion and creativity as the driving force behind Cox Media’s social media brand presence. She established and developed Cox Media’s successful branded social media channels. Her responsibilities include educating and consulting with small to... Read More →

Monday October 5, 2015 3:00pm - 4:00pm EDT
Technology Square Research Building (TSRB) Banquet Hall

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