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Tuesday, October 6 • 1:30pm - 2:30pm
Experience Oriented Architecture

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“Gut out the old technology systems and build new foundations from the ground up to keep up with modern user experience standards.” In the process of designing innovative and modern user experiences and interfaces, anyone working in the tech space has probably heard a recommendation like this. Many companies today have technology systems - data warehouses, legacy systems, cloud platforms and protocols - that are not completely ready for where user experience is heading. These systems are “heavy”, complicated, slow and merely outdated, limiting what UI/UX designers can do on the customer-facing layer. Users want faster, intuitive and personalized digital experiences. Completely overhauling such technology systems to make user experiences more up-to-date will too be risky. When it comes to building Service Oriented Architectures, a design-led approach and methodology is ideal.

Speakers
avatar for Drew Davidson

Drew Davidson

VP of Design, ÄKTA
Drew Davidson graduated from Purdue University with a bachelor’s degree in Cognitive Psychology and a master’s in Computer Technology. His distinguished career has allowed him to bring his vast knowledge of user experience to companies across the country, including Nielsen, Motorola, eBay and NASA. In 2006, he won Motorola’s People’s Choice Award for the best portrayal of a seamlessly mobile society, and in 2013, Business... Read More →
avatar for Matt Tesch

Matt Tesch

VP of Engineering, ÄKTA
Matt Tesch is a passionate technologist and digital craftsman with over 12 years of experience in mobile technologies and application development across a wide range of platforms and organizations. After working at one of the country’s largest technology companies, and 5 years as a Technical Specialist for the U.S. Government, Matt moved to Chicago and joined Groupon as a Software Engineer. He was a Partner and Director of Engineering at... Read More →


Attendees (21)