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Tuesday, October 6 • 9:00am - 10:00am
Social Media Marketing - How To Consistently Create Valuable Content That Engages Your Target Audience and Drives Business Results

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Most companies enter the world of social media without a real plan. They skip the first step of defining their voice and their position, and then they fail to clearly define who will do what, by when - and what success will look like. If you are struggling to get better results from your social media efforts, this session is for you. Stop doing social media half way and causing damage to your brand and your online reputation. Come learn real world examples of what the best companies are doing to get real business results from their social media efforts. Learn to craft and use the true, authentic voice that your customers value. Learn what systems, tools and processes can make the difference between merely dabbling in social media and getting real results. Learn how to engage your entire team in the content marketing process and how to change the culture of your business by creating a bias toward action.

avatar for John Waddy

John Waddy

CEO, TwentySix2 Marketing
John Waddy is founder and CEO of TwentySix2 Marketing. He has a Bachelors degree in Marketing from Georgia State University and a Masters of Science in Technology Management from Mercer University. John began his career with IBM and MSL Atlanta before launching his own marketing agency... Read More →

Tuesday October 6, 2015 9:00am - 10:00am EDT
Theater - Historic Academy of Medicine

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