SuperNova South 2015

Most companies enter the world of social media without a real plan. They skip the first step of defining their voice and their position, and then they fail to clearly define who will do what, by when - and what success will look like. If you are struggling to get better results from your social media efforts, this session is for you. Stop doing social media half way and causing damage to your brand and your online reputation. Come learn real world examples of what the best companies are doing to get real business results from their social media efforts. Learn to craft and use the true, authentic voice that your customers value. Learn what systems, tools and processes can make the difference between merely dabbling in social media and getting real results. Learn how to engage your entire team in the content marketing process and how to change the culture of your business by creating a bias toward action.