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Wednesday, October 7 • 1:30pm - 2:30pm
DANGER: How things go wrong when UX professional fall in love with just one UX technique (panel)

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Love is a beautiful thing. But love also blinds us to the flaws of thing that we love. And everything has flaws.

As UX professional, we have to be aware of this danger and avoid falling in love with just one UX technique. Else we face a real danger of designing our user experience based upon limited and biased usability research. And in this new world of wearable, mobile, cloud and Internet of things, where you are not the only game in town, this approach can prove to be fatal to your company and even your career.

Come join us and learn from three industry experts on how they have avoided this mistake in their career. Learn what different usability techniques they use based upon the project they are working on and how they ensure the success of their project in this fast changing world of UX.
Moderators
avatar for Alankar Tayal

Alankar Tayal

CRO & UX Expert, Thoughtleader & Speaker, Sage Software
Alankar Tayal is a thought leader, mentor, blogger and speaker who has been evangelizing user- centric approach for 18 plus years for all things in online space. During this time, he has been helping businesses of all sizes get the most of their online presence by optimizing the performance... Read More →

Speakers
avatar for David DeMumbrum

David DeMumbrum

UX Lead, Fjord
David DeMumbrum has been practicing User Experience Design in the Atlanta area since 2003. During the past twelve years, he has lent his experience to a broad range of industries including entertainment, travel, insurance, telecommunications, advertising, healthcare, home automation... Read More →
avatar for Diane DeSeta

Diane DeSeta

UX Strategist, Manheim
Diane DeSeta is the usability engineer managing the qualitative digital research channel for Manheim, the world’s leading provider of vehicle remarketing services. With over 16 years experience in user experience she has overseen and managed interdisciplinary teams through research... Read More →
avatar for Lauren Langley

Lauren Langley

UX Lead, CSE
Lauren Langley is UX Lead with CSE, a full service marketing and digital agency in the greater Atlanta area, where she is responsible for user experience, strategy, information architecture, and product requirements. Prior to CSE, Lauren was an Expert Interaction Designer with Turner... Read More →

Wednesday October 7, 2015 1:30pm - 2:30pm EDT
Magnolia Room - Historic Academy of Medicine
  UX

Attendees (1)