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Thursday, October 8 • 4:30pm - 5:30pm
The MarTech Series: Navigating the Landscape – Part II (Advanced)

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Marketing Technologies are seeing a very specific paradigm shift – and marketing technologists are going to need to be prepared! Take a deeper dive into the tools that provide personalization capabilities, engagement analytics, community platforms, the differences between marketing automation and email marketing platforms, A/B testing and demand generation tools, and then, of course, the tools we all know and love right here in Atlanta. It’s going to be a whirlwind, ya’ll.

Speakers
avatar for Tomer Tishgarten

Tomer Tishgarten

Agency Engagements Director, ARKE
Tomer is multifaceted technologist helping digital marketers leverage data to develop customer experiences through Web Content Management (WCM) platforms, Customer Relationship Management (CRM), E-commerce and analytics. Tomer is experienced in multichannel campaign strategy and... Read More →
avatar for Margaret Wise

Margaret Wise

Senior Director of Strategic Alliances, Arke Systems, LLC
Margaret is an 18 year veteran of the CRM industry and a Dynamics CRM expert since v1.0. With Arke, Margaret is focused on helping companies through digital transformations with the goal of improving customer experience. This includes creating a strategic roadmap, implementing martech... Read More →


Attendees (1)