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Wednesday, October 7 • 1:30pm - 2:30pm
Anticipating customer behavior: how game theory can unlock brand engagement

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As the retail landscape embraces the future of mobile, we no longer need to predict who our customer might be. A connected experience will tell us. Leveraging Applied Game Theory allows us to take this in-store analysis a step further, designing for a world where predicting the motivations, behaviors and reactions of our consumer becomes a reality for your brand. Join us to learn how to apply the triggers of game monetization and engagement to your next marketing challenge. 

Speakers
avatar for Kaitlyn White

Kaitlyn White

VP of Strategy, Dragon Army
Kaitlyn brings more than seven years of thought leadership within the interactive and digital arenas to SuperNova South. As VP of Strategy at Dragon Army, she marries insight and interaction from game theory into mobile activations on behalf of major brands including Red Bull, The Home Depot and InterContinental Hotels Group.    Prior to joining Dragon Army, Kaitlyn served as a Senior Brand Planner at digital agencies Moxie and... Read More →


Attendees (30)