SuperNova South 2015

In this ever-changing digital world, only one thing remains constant: your users! So if you want to maximize your site’s conversion rate, you need to get into the head of your users and understand what makes them tick. In this session we will go over four time-tested and psychology-driven usability principles that will help you maximize your website’s conversion rate!

In this session you will learn:

7 usability principles, based on human psychology, that you need to focus on.
How you can implement each of the principles.
Research that backs these principles.