As key drivers in the market economy, entrepreneurial activity and creatively destructive technologies add new products, ideas, and innovation while destroying the usefulness and value of a now defunct process or technology.
"
Trim?rti" is a concept in
Hinduism that captures this simplest form of innovation "in which the cosmic functions of creation, maintenance, and destruction are personified by the forms of
Brahma the creator,
Vishnu the maintainer or preserver and
Shiva the destroyer or transformer.” Most industries, businesses, and products experience these cycles as they are created, matured, and in many cases are destroyed by an innovation.
