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Tuesday, October 6 • 4:30pm - 5:30pm
Putting Data to Work in a UX-Driven Organization

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When developing a new product or improving an existing one, how do you prioritize which ideas to pursue or which features to build first? Which things are necessary immediately, and which ones can wait until a future iteration? Rather than blindly guessing, it’s important to consider your users’ needs, desires, and current challenges. Sometimes that means conducting user interviews or surveys, and sometimes it means investigating usage patterns for answers. Once you have all that data, how do you separate signal from noise and transform insight into action? This session will highlight effective ways to combine your data—qualitative and quantitative—to develop better products.

Speakers
avatar for Emily Austin

Emily Austin

Research Analyst, MailChimp
Emily is a Research Analyst at MailChimp, where she investigates data and research questions of all kinds. Prior to joining MailChimp, she studied visual cognition and worked in several labs across industry and academia. When she’s not sitting in front of a screen, she’s probably outside running.


Attendees (20)