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Thursday, October 8 • 10:30am - 11:30am
Hawks Revival: Religion then Retail

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How the Atlanta Hawks Basketball Club boldly rebuilt its business around the premise of emotional connectedness. The journey of one NBA team and how online anthropology, audience research and the principles of WOMM refocused a brand, its story, and a new visual identity.

Speakers
avatar for Peter Sorckoff

Peter Sorckoff

Chief Content Officer, Atlanta Hawks & Phillips Arena
Peter Sorckoff is the Chief Creative Officer and Senior Vice President of Marketing for the Atlanta Hawks and Philips Arena. Peter oversees brand management, advertising, promotions, the fan experience/game presentation, digital and social channels, direct/e-mail marketing and team... Read More →


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