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Thursday, October 8 • 10:30am - 11:30am
Hawks Revival: Religion then Retail

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How the Atlanta Hawks Basketball Club boldly rebuilt its business around the premise of emotional connectedness. The journey of one NBA team and how online anthropology, audience research and the principles of WOMM refocused a brand, its story, and a new visual identity.

avatar for Peter Sorckoff

Peter Sorckoff

Chief Creative Officer and Senior Vice President of Marketing, The Atlanta Hawks
Peter Sorckoff is the Chief Creative Officer and Senior Vice President of Marketing for the Atlanta Hawks and Philips Arena. Peter oversees brand management, advertising, promotions, the fan experience/game presentation, digital and social channels, direct/e-mail marketing and team retail | operations. He is also responsible for leading all creative teams in the origination and development of new and unique content in-arena, on television and in... Read More →

Attendees (19)