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Wednesday, October 7 • 4:30pm - 5:30pm
The One Mistake That Costs Many Entrepreneurs Their Business… and how your business can avoid it

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During this session, you will learn about the fundamental components of a usability test and how they work together. Practical case studies will be shared of different types of tests and what they are used for (e.g. early prototype testing; testing marketing message and content; assessing the ease of use of a website or app interface), with the goal of demonstrating that testing is affordable and accessible for any project regardless of budget and time constraints. This session will also provide you with several quick and easy-to-do techniques that you can use immediately to start learning how well your product resonates with your target customers. And, if product changes are needed, testing will reveal where to focus your attention to create the most impact.

Speakers
avatar for Peter Hughes

Peter Hughes

Usability Research Expert, Moderator & Coach, Rosenfeld Media
Peter helps his customers create successful web and mobile products and avoid wasting resources on product features and concepts that customers don't value. He assists companies implement effective in-house usability testing programs via 1-on-1 and team coaching, and workshops that work with all kinds of software development methodologies (including Agile and Lean Startup). | | Peter’s authored several usability testing eBooks: How To... Read More →


Attendees (22)