SuperNova South 2015

During this session, you will learn about the fundamental components of a usability test and how they work together. Practical case studies will be shared of different types of tests and what they are used for (e.g. early prototype testing; testing marketing message and content; assessing the ease of use of a website or app interface), with the goal of demonstrating that testing is affordable and accessible for any project regardless of budget and time constraints. This session will also provide you with several quick and easy-to-do techniques that you can use immediately to start learning how well your product resonates with your target customers. And, if product changes are needed, testing will reveal where to focus your attention to create the most impact.