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Wednesday, October 7 • 9:00am - 10:00am
Digital Anthropology: How to make better marketing decisions with unstructured data

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This session will demonstrate the power of leveraging a unique approach called online anthropology. Learn how strategically listening to your consumers can help in implementing a more impactufl strategy and tactics across channels.

avatar for Zack Nippert

Zack Nippert

CMO, MotiveQuest
Zachary Nippert is the Chief Marketing Officer at MotiveQuest, a growth strategy consultancy. Zack has been with MotiveQuest since 2010, leading client relationships and marketing across a variety of industries, from Auto to CPG to technology. Zack previously worked for major advertising... Read More →

Wednesday October 7, 2015 9:00am - 10:00am EDT
Institute for People and Technology (IPaT) Campus Room

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