SuperNova South 2015

Google changed the game this spring. They announced an algorithm update before it went live. App indexing, mobile usability, and site speed are all critical for mobile SEO and an optimized digital presence. Yet, in a world where mobile devices outnumber computers 3-to-1, many businesses still treat mobile as a separate experience and runner-up to their "main" site.

This session will focus on case studies and real-world examples how search engines interpret and rank mobile websites. We will explore the variety of options for creating mobile website experiences, weigh the pros and cons of each, and address areas that businesses can optimize their sites to increase traffic and revenue from mobile devices.

Participants will have the opportunity to submit their site for live review and will be engaged in discussion about mobile SEO strategy and technical implementation options.