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Thursday, October 8 • 1:30pm - 2:30pm
Best Practices for Running Mobile Programmatic Campaigns

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Programmatic advertising is sweeping the digital landscape. While it’s long been a staple in online, mobile programmatic bidding is taking off like a rocket – and without third-party cookies to boot. According to IDC, mobile RTB spend in the U.S. is forecasted to reach more than $2.9B by 2017. With a healthier budget, how can advertisers ensure they’re taking the right approach? In this session, we’ll present five best practices for running successful mobile programmatic campaigns. Among the best practices are optimize the targeting parameters, establish Key Performance Indicators (KPIs), and seek transparency.

avatar for Kelly Hogue

Kelly Hogue

Regional VP, South & Central, Millennial Media
Kelly Hogue leads Millennial Media’s South and Central regions, where he is responsible for mobile partnership development with clients such as Home Depot, Walmart, Southwest Airlines and Nissan. Kelly joined Millennial Media in January 2010 after spending seven years as a sales... Read More →

Thursday October 8, 2015 1:30pm - 2:30pm EDT
Technology Square Research Building (TSRB) Auditorium

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