SuperNova South 2015

There are millions of apps available. How will anyone find yours? O

Many entrepreneurs are rightly obsessed with product. But product alone isn't enough, and often mobile tech companies neglect to consider how to maximize distribution until its too late.

For mobile tech companies to scale their audience and monetize, it is key to think about how you can achieve distribution and scale your audience without relying on promotion from the Appstores or praying that your app will be amongst the lucky few to go viral.

Based on lessons hard-won from four years of growing TripLingo, this session will cover how to think about strategic partnerships, evolving your product to make your product attractive to partners, and how to approach, negotiate and maximize the potential of partner and distributor relationships in an evolving mobile landscape.