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Wednesday, October 7 • 9:00am - 10:00am
The Intersection of Local, Mobile, and Social

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As mobile grows in popularity, more marketers are incorporating it into their marketing strategy. But are they truly integrating mobile and where it converges with both social media and localized marketing. This presentation would discuss the pros, cons, and pitfalls of working in the space, citing examples both from work with Vert clients and what we've seen in the industry at large.

Speakers
avatar for Lauren Zarzour

Lauren Zarzour

Account Strategy Supervisor, Vert
Lauren Zarzour is the account strategy supervisor at Vert, a boutique digital agency helping Fortune 1000 brands drive real results through mobile-first strategy and execution. Her primary focus is developing digital strategy for brick-and-mortar retail and B2B clients. Her team's work with brands like IHG, Shoney's, and The Weather Channel has generated millions in ROI from mobile + social campaigns and has helped grow the agency by 400... Read More →


Attendees (29)